Why Exhibit?
Why spend your marketing budget on exhibitions?
Exhibitions provide a cost effective way to deliver a number of sales and marketing objectives from direct sales, through to database building, account management, entertaining, market research, recruiting, brand building, demonstrations etc.
- Visitors attend trade shows to be sold to!
- All senses marketing - the only marketing form when you can taste, smell, touch, see and hear new products - allowing your potential customers to get a better understanding of your products
- Meeting the industry all in one place, including competitors and customers
- One 2 one conversations rather than mass marketing communication, where chemistry can be developed and relationships formed
- Fulfilling sales and marketing objectives. Events can be used to deliver a number of sales and marketing objectives, from direct sales, through to database building, account management, entertaining, market research, recruiting, brand building, demonstrations etc
- When purchasing the stand space you are also purchasing press coverage, in newspapers, trade journals and industry websites
- Visitors attend trade shows to do 2 years product sourcing in one day
- Face-to-face communication with potential customers is far stronger that via telephone or email. Visitors have the ability to experience your products first hand- something that is not always possible in a meeting.
We will make sure you meet the right people through a comprehensive promotional campaign.
Here's just an overview of our campaign:
Tickets - sent out to magazines, associations and key industry retailers
Email campaigns - targeted emails
Adverts & PR - awareness building adverts and editorial can be found in all the major titles in the trade press
Show planner mailing - newsletters sent out to pre registered visitors and key industry buyers. This is the key mailer updating the visitors with full details of the shows Live Events, new product information and reasons to attend
Telemarketing - key industry contacts are personally contacted by telephone to ensure their attendance
Online Marketing - buttons, banners & a pay per click campaign. Including Google Adwords, which makes sure that all visitors can find us easily on the web
Exhibitor self-promotion - we develop a close relationship with exhibitors for them to gain the most out of their exhibition spend. This includes working with exhibitors to develop a marketing campaign to their clients and customers & promote their presence at the show.
There are a number of ways in which we help you to promote yourself prior to the show including:
- A FREE supply of tickets for your customers
- A FREE personalised e-ticket web link
- A FREE entry in the Show Guide
- A FREE PR and Marketing Guide
- A FREE personalised button/banner for your own website
- FREE help designing email/direct mail templates
